Good Morning Warren and Friends,
This week I am with the General Manager, Erwin Raphael, of the Genesis brand. If you have any questions, feel free to ask, and we will get your answers right away.
Last week a chatter asked, “It’s amazing how far Hyundai has come in the last several years. Do you think the new Genesis brand will be respected in the way Lexus, Mercedes, and BMW are? Would you say Hyundai (with Genesis now) has more brand cache than anything from Detroit?”
I asked Raphael what he thought, “Hyundai has made great strides in quality and performance of their vehicles, like Toyota Honda and Volkswagen. Genesis expects to be a significant player in the luxury segment. Retail sales of Hyundai Genesis U.S. year-to-date – July 2016 has done so well; besting the BMW 5-series and second only to Mercedes-Benz E-Class in the mid-size luxury segment. We feel this is the perfect time to launch Genesis as a luxury brand.”