Cadillac ELR concept electric vehicle

Edward T. Welburn, General Motors’ Vice President of Global Design, oversees the design development of all of General Motor’s vehicles in production or concept. Welburn talked to Lou Ann Hammond, CEO,, about the newest Eyes on Design award, the Cadillac ELR.

What are some of the refinements that Cadillac has made on the ELR that sets it apart from the ATS?

The powertrain, according to Cadillac, is an Extended Range Electric Vehicle (EREV) technology provides full driving range exceeding 300 miles (480 km), combining pure electric driving and an efficient, range-extending generator, the same technology as the Chevy Volt.

Cadillac’s signature vertical headlamps and taillamps, a brand tradition since 1948, are carried forward in the ELR.

Will the Cadillac ELR be a limited edition?
What is Ed Welburn’s favorite part of the car?

Watch the video and you can see the interior instrument cluster

What does Ed Welburn drive? Would he give up that car for the Cadillac ELR?