GM’s Ed Welburn, on the Cadillac ELR

Edward T. Welburn, General Motors’ Vice President of Global Design, oversees the design development of all of General Motor’s vehicles in production or concept. Welburn talked to Lou Ann Hammond, CEO,, about the newest Eyes on Design award, the Cadillac ELR.

What are some of the refinements that Cadillac has made on the ELR that sets it apart from the ATS?

The powertrain, according to Cadillac, is an Extended Range Electric Vehicle (EREV) technology provides full driving range exceeding 300 miles (480 km), combining pure electric driving and an efficient, range-extending generator, the same technology as the Chevy Volt.

Cadillac’s signature vertical headlamps and taillamps, a brand tradition since 1948, are carried forward in the ELR.

Will the Cadillac ELR be a limited edition?
What is Ed Welburn’s favorite part of the car?

Watch the video and you can see the interior instrument cluster

What does Ed Welburn drive? Would he give up that car for the Cadillac ELR?

About the Author:

L ou Ann Hammond has a work history in the energy and transportation field. Starting with Chevron Corp. in finance and accounting from 1978 to 1986. Hammond was exposed to the accounting, selling, management, and transportation of petroleum and all the alternative energies Chevron explored for during the turbulent 1970s. Hammond is the founder and owner of the first privately owned automobile website Carlist is the longest running used car database, since 1986, even prior to the Internet. Hammond's most recent website,, covers a broader range of subjects than solely the automotive or the energy industry. Driving the Nation encompasses both automotive and energy issues to show the audience how dependent we are on both. Hammond's varied background in the petroleum and automotive industry gives her an analyst insight into the myriad levels of automobile and energy topics.