TodayApril 15, 2022

Harman brings content to connected car

Consumer Electronics Show (CES)

If you ask a person if they love to drive they say yes unless you ask them if they like to commute in congested traffic at 6 am to go to work. Most rich people don’t drive; they are driven; to work, to events, they live their life in the back of a limousine talking on the phone, partying with their friends, drinking champagne. It is only when they genuinely want to drive that they take their supercar or their luxury vehicle out to the Hamptons.

Have you ever set in your home while watching a show, looking at your clock? You know you have to be somewhere at a certain time, and you’re just trying to finish the show because you won’t be home for another eight hours. This behavior is about to change if Harman has their way.

Samsung and Harman are collaborating on many efforts, and the connected car is integrating car and life. The next chapter of integration is connecting your life to your home, seamlessly. Dr. Mike Peters, President of the Connected Car Division, HARMAN spoke about the inter-connected mobility of ride-sharing.

Imagine a rectangular box-like vehicle, about twelve feet tall, so that you can walk in, and sit down, with each person having their own pod. You sit in your open pod, and you are recognized immediately through your smartphone, and the car connects you to the exact spot you stopped watching your show, and you are once again engrossed in your television show. Those last fifteen minutes of the show are watched in a languorous mood instead of rushing through it to find out who done it. Twenty-five minutes later you are at your destination.

THE IN-CAR experience is personalized with an agnostic platform, allowing an Android to be integrated on four displays. Allowing a smartphone to be accessed agnostically is the one way OEMs, and suppliers will be able to create successful future mobility.

Harman has a long history of automotive intelligence over many brands. The ability to integrate that intelligence with Samsung’s Internet of Thing (IoT), 5G technology, AI and autonomous vehicles and leverage the global resources is how this new venture will compete in a very crowded segment.

Whether it is a personal autonomous vehicle or an automated ride-sharing car, they gradually evolving into our living and working space, gradually giving people back some of their time, more of a quality of life. Cars will become part of the infrastructure, part of the vehicle-to-infrastructure, transmitting data, connecting data whether at home, in the car, or in a ride-share.

The game-changer, the key differentiator is the agnostic platform that gives the flexibility of integration. That driving integration will be brought to market quickly, allowing content in the automated cars, making your car or ride-sharing experience more like your living room.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

One Comment

  1. Bitdefender Error 1020 Reply

    Samsung and Harman are collaborating again to make a connected car. These can be possible using next-generation technology like IOT, AI, AR, VR which take the technology to another level.

Leave a Reply

Your email address will not be published.