Hyoung-Keun (Hank) Lee, Vice Chairman & CEO, Kia Motors Corp on Driving the Nation

Frankfurt, Germany – I sat down with Hyoung-Keun (Hank) Lee, Vice Chairman & CEO, Kia Motors Corp. Of the things we talked about one area was how well Kia was doing in Brazil. I had talked to some Brazilians and they had said that both China and Korea were doing well, but that the Chinese were not bringing flex-fuel product to Brazil, while the Koreans were.

Lee knows all too well what happens when a company goes after marketshare at the cost of one’s reputation for quality. He talks about it here.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.