Frankfurt, Germany – I sat down with Hyoung-Keun (Hank) Lee, Vice Chairman & CEO, Kia Motors Corp. Of the things we talked about one area was how well Kia was doing in Brazil. I had talked to some Brazilians and they had said that both China and Korea were doing well, but that the Chinese were not bringing flex-fuel product to Brazil, while the Koreans were.

Lee knows all too well what happens when a company goes after marketshare at the cost of one’s reputation for quality. He talks about it here.