TodaySeptember 26, 2021

Hyundai shows Plug-in Hybrid SUV Concept at LA Auto show

  • SUV Concept is an Innovative, Eco-focused, Compact
  • SUV Design with Emotional Function as an Urban Vision Crossover Concept
  • SUV Concept will feature Plug-in Hybrid Electric propulsion

LOS ANGELES, Nov. 13, 2019 – Hyundai Motor today shared a teaser video and images of its innovative Plug-in Hybrid SUV Concept for 2019 AutoMobility LA. The concept is the seventh in a series of Hyundai Design Center concepts expressing increasing Emotional Value to Hyundai’s evolving Sensuous Sportiness global design language.

“We pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. The SUV concept is powered by a plug-in hybrid powertrain indicating its eco-lifestyle focus and its inherent balance with the environment in which it is driven.

Dynamic Spirit

Two derivative sub-themes of the dynamism fundamental design concept are Parametric Fantasy and Transcendent Connectivity. In these sub-themes, all parametric surfaces are connected from the body to either light or trim features. It features seamless connectivity free from distinct design boundaries. Ambient light reflects off these concave and convex lines creating an extreme sense of tension.

Charisma is added with the evolution of a Hidden Signature Lamp derived from the Le Fil Rouge and Grandeur Face Lift. At higher speeds, the Parametric Air Shutter is an original developmental feature that actively adjusts both aerodynamics and design.

Parametric Air Shutter Grille Design

When stationary, the grille is closed and static. Once in motion, each individual cell of the grille design continues to move in a prescribed sequence, creating a truly dynamic forward demeanor. This dynamic character includes the functional effect of controlling airflow to the powertrain, optimizing aerodynamics and fuel efficiency.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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