Hyundai's Venue SUV will be at the NYIAS

hyundai small suv venue

The Venue is Hyundai’s New Entry Crossover Utility Vehicle for Urban Entrepreneurs
Global Reveal at NYIAS Featuring “Augmented Reality” Livestream

Hyundai announced the name of its all-new 2020 CUV: Hyundai Venue. They also announced the venue to unveil the Venue, the New York International Auto Show (NYIAS).

The new entry CUV name references a place where people want to be seen, or in this case, inside the vehicle. The Venue symbolizes a trendy, unique style, perfect for Hyundai’s newest and smallest CUV. And what place is more trendier and fashionable than New York City?

hyundai venue with augmented reality

Hyundai’s naming theme for CUVs has typically been a city or place. Venue embodies the characteristics of the place to be, en route to the final destination, wherever that may be. There will be plenty of ways to have fun with the name, Global media will see the Venue for the first time at the New York International Auto Show on April 17. The global reveal will incorporate an innovative Augmented Reality (AR) element.

Augmented Reality is an interactive experience of a real-world scenario including computer-generated or augmented objects through simulation, without the need for virtual-reality goggles or glasses. Viewers at home can experience the perceptually-enriched experience at the following the link here at 10:45 a.m. ET.

hyundai venue interior

The privileged perks of Carlos Ghosn's family Previous post

Aston Martin celebrates centenary with DBS GT Zagato Next post

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.