Ian Robertson, BMW AG

Ian Robertson, BMW AG

Ian Robertson is BMW AGs new Board Member for Sales and Marketing. Mr Robertson is also Chairman and Chief Executive Officer of Rolls-Royce Motor Cars Ltd.

2008 Los Angeles Auto show
I asked all the executives I interviewed pretty much the same questions:

1. How are you managing in this economic freefall?
What percentage are you cutting production?
What percentage are you cutting employees?

2. Are your sales down because of credit problems?
Do you see any stabilizing of liquidity?

3. If one or two of the detroit 3 went out of business how
would it affect your company and the auto industry?

4. hypothetically:
If an Indian auto mfg bought Chrysler and/or a Chinese
auto mfg bought GM how would that affect your company and
the auto industry?

By | 2017-03-22T08:06:01+00:00 November 22nd, 2008|Categories: Automobiles and Energy, Politics, Rolls Royce, Video, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.