Ian Robertson is a BMW AGs new Board Member for Sales and Marketing. Mr. Robertson is also Chairman and Chief Executive Officer of Rolls-Royce Motor Cars Ltd.
2008 Los Angeles Auto show
I asked all the executives I interviewed pretty much the same questions:
1. How are you managing in this economic freefall?
What percentage are you cutting production?
What percentage are you cutting employees?
2. Are your sales down because of credit problems?
Do you see any stabilizing of liquidity?
3. If one or two of the Detroit 3 went out of business how
would it affect your company and the auto industry?
If an Indian auto mfg bought Chrysler and/or a Chinese
auto mfg bought GM how would that affect your company and
the auto industry?