Rolls-Royce is leading green in the ultra-luxury segment
Ian Robertson, Chairman & CEO, Rolls-Royce Americas talks about Rolls-Royce being the leading green car in the ultra-luxury segment. And they got my gold star for recyclability of cars: their cars are 95% recyclable and over 75% of their cars are still on the road!
I asked each person I interviewed the same questions;
1. Which of the following alternative platforms are you putting the most resources behind?
hybrids ethanol/flex-fuel vehicles diesel plug-in electric vehicles fuel cell
If you are investing in more than one, have them list by order of interest by the Manufacturer
2. What percentage of your cars are recyclable?
3. How many of your US manufacturing plants are zero-percent landfill?