TodayApril 15, 2022

Italdesign Future Mobility in Cities challenge

Italy – Italdesign-Giugiaro S.p.A., in sponsorship with the City of Turin, has created an International Contest that will award two prizes to the most innovative research projects in the field of Future Mobility in Cities.

Why have a challenge?

In celebration of Italdesign’s Fiftieth Anniversary, the company is taking the opportunity to challenge others to create mobility that will propel us into the future. Italdesign has decided to organize an International Contest with the theme of designing Future Mobility.

Who is invited to participate?

If you are an engineer, designer, artist, design architect or just enthusiasts, between the ages of 18 and 35, individually or in teams, Italdesign wants you to register for its International contest. Your focus should be on either Services, Vehicles, or Infrastructure.

How do you submit?

You and your team need to write a document in English and submit it between the hours of 00:00 on March 1, 2018, and 24:00 on May 1, 2018, through the online registration form.

How will the winner be assessed?

* Innovation and originality
* Eco-sustainability and ease of use
* A user-oriented approach
* Inclusive design
* Feasibility and practicability
* Technologically advanced and pioneering ideas
* Ideas that are potentially also applicable to cities in Developing Countries.

To get a glimpse of what the future of Mobility philosophy looks like to Italdesign you can review the latest Pop.Up from the 87th Geneva International Motor Show. Parent company Audi and the Airbus Group joined Italdesign in debuting the fully automatic all-electric concept flying car. The two-seater passenger cabin can be attached either as a car module or a flying module. The concept includes a 49-inch screen with a touch function, eye tracking, and speech and facial recognition tech to function. the first modular, fully electric, zero-emission concept vehicle

Pop.Up from the 87th Geneva International Motor Show

Pop.Up from the 87th Geneva International Motor Show

This monocoque carbon-fiber capsule is the first modular, fully electric, zero-emission concept vehicle that Italdesign sees as a solution to some of the urban traffic issues. There is an inherent knowledge Pop-up will have with their collaboration with Airbus, a leading company in the aerospace industry. While some will look at this as an electric helicopter, or a passenger drone it is this outside of the box mobility design that Italdesign will look for in the challenge.

Italdesign says the Pop.Up System consists of a tri-layer concept:

– an Artificial Intelligence platform based on its user knowledge that manages the travel complexity by offering alternative usage scenarios and assuring a seamless travel experience;

– A vehicle shaped like a passenger capsule that is designed with two independent electric propelled modules; the air module, and the ground module. The Pop.Up capsule can be integrated with other public transportation (e.g., trains or a hyperloop).

– an interface module that interacts with users in a digital virtual environment.

Important dates for the Challenge

March 1, 2018, Registrations open
May 1, 2018, Registrations closes at 24:00 hrs.
August 31, 2018, Submissions deadline
October 11-12, 2018 Presentation of the ten finalists’ projects
November 20, 2018, Winners are informed
December 3, 2018, Announcement of winners

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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