Jim Farley, 1-liter, 3 cylinder turbocharged Ford Fiesta on Driving the Nation

Los Angeles, CA – James D. Farley, Jr., executive vice president of Global Marketing, Sales and Service, Lincoln, Ford Motor Company, talked to Lou Ann Hammond, CEO, www.drivingthenation.com at a party at Universal Studios the night before the 2012 Los Angeles auto show commenced.

We talked about the 1-liter, 3 cylinder turbocharged 2013 Ford Fiesta ecoboost engine. Farley told me that in many cases today that fuel economy is more important than brand loyalty. How many vehicles over 40 mpg will Ford have in their line-up? Are they hybrids?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and the Concept Car of the Year, and former member of the North American Car and Truck of the Year #NACTOY. She is a guest contributor for Via Corsa magazine and Vicarious magazine.