Jim Farley, 1-liter, 3 cylinder turbocharged Ford Fiesta on Driving the Nation

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Jim Farley, 1-liter, 3 cylinder turbocharged Ford Fiesta on Driving the Nation

Los Angeles, CA – James D. Farley, Jr., executive vice president of Global Marketing, Sales and Service, Lincoln, Ford Motor Company, talked to Lou Ann Hammond, CEO, www.drivingthenation.com at a party at Universal Studios the night before the 2012 Los Angeles auto show commenced.

We talked about the 1-liter, 3 cylinder turbocharged 2013 Ford Fiesta ecoboost engine. Farley told me that in many cases today that fuel economy is more important than brand loyalty. How many vehicles over 40 mpg will Ford have in their line-up? Are they hybrids?

About the Author:

L ou Ann Hammond has a work history in the energy and transportation field. Starting with Chevron Corp. in finance and accounting from 1978 to 1986. Hammond was exposed to the accounting, selling, management, and transportation of petroleum and all the alternative energies Chevron explored for during the turbulent 1970s. Hammond is the founder and owner of the first privately owned automobile website www.carlist.com. Carlist is the longest running used car database, since 1986, even prior to the Internet. Hammond's most recent website, www.drivingthenation.com, covers a broader range of subjects than solely the automotive or the energy industry. Driving the Nation encompasses both automotive and energy issues to show the audience how dependent we are on both. Hammond's varied background in the petroleum and automotive industry gives her an analyst insight into the myriad levels of automobile and energy topics.