Jim Micali, Michelin “green” tires

Jim Micali, Chairman & President, Michelin North America talks about “green” tires at Nasdaq, Times square, New York City, New York.

We’re in Times Square where the NASDAQ and Reuters electronic billboards are displaying reductions in fuel consumption and CO2 emissions that Michelin has attributed to the companys “green energy saving” tires for passenger cars and commercial trucks since the launch of the first generation of the green tires in 1992.

Four billboards are running in tandem; New York City, Shanghai, Berlin and Paris. The amount of CO2 and fuel saved worldwide is so staggering that they are listed by second.

The worldwide savings, every second, amounts to 11.6 gallons of fuel and 240 pounds of CO2 every second!

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.

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