Jim O’Sullivan, Mazda, 2009 LA auto show on Driving the Nation

Mazda North America CEO Jim O’Sullivan talked with Lou Ann Hammond, CEO, www.carlist.com, at the 2009 Los Angeles autoshow.

Ford and Mazda used to share a lot of technology. Ford is still the major shareholder of Mazda. Mazda uses direct injection for fuel savings and enhanced performance. Ford uses Eco-boost with turbo-charging. Does O’Sullivan see Mazda switching or combining both technologies?

When will Mazda bring a hybrid into the United States? O’Sullivan talked about increasing fuel economy globally by thirty percent. How does he plan to do that?

Mazda is unveiling the Mazda 2, a car that has already won fifty global awards. O’Sullivan talks about the breadth of the Mazda 2.

Is the U.S. market as significant as it was five years ago?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.