Johan De Nysschen, Audi of America: one word

Napa, CA – Johan De Nysschen, Audi of America, talks about the ownership of Porsche, Audi and Volkswagen AG, and the money being used to finance this purchase.

I asked some of my colleagues to use one word to describe Audi. They did, so did Johan.

One  word that didn’t come up was racy/sporty. Does De Nysschen want that to change?

On a worldwide scale Audi is competitve with Mercedes-Benz and BMW. How do they change that in the United States?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.