TodayApril 16, 2022

Johan De Nysschen, Audi of America: one word

Napa, CA – Johan De Nysschen, Audi of America, talks about the ownership of Porsche, Audi, and Volkswagen AG, and the money being used to finance this purchase.

Describe Audi

I asked some of my colleagues to use one word to describe Audi. They did, so did Johan.

One word that didn’t come up was racy/sporty. Does De Nysschen want that to change?

On a worldwide scale, Audi is competitive with Mercedes-Benz and BMW. How do they change that in the United States?

Share
Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.