Napa, CA – Johan De Nysschen, Audi of America, talks about the ownership of Porsche, Audi and Volkswagen AG, and the money being used to finance this purchase.

I asked some of my colleagues to use one word to describe Audi. They did, so did Johan.

One  word that didn’t come up was racy/sporty. Does De Nysschen want that to change?

On a worldwide scale Audi is competitve with Mercedes-Benz and BMW. How do they change that in the United States?