TodayOctober 23, 2021

Johan de Nysschen, Audi, at the 2008 LA auto show

Lou Ann Hammond, CEO,, and talked to Johan de Nysschen, the Executive Vice President in charge of Audi of America.

Audi at the 2008 Los Angeles Auto show

I asked all the executives I interviewed the same questions:

1. How are you managing this economic freefall?
What percentage are you cutting production?
What percentage are you cutting employees?

2. Are your sales down because of credit problems?
Do you see any stabilizing of liquidity?

3. If one or two of the Detroit 3 went out of business how
would it affect your company and the auto industry?

4. hypothetically:
If an Indian auto mfg bought Chrysler and/or a Chinese
auto mfg bought GM how would that affect your company and
the auto industry?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.