Johan de Nysschen, Executive Vice President, Audi of America, sat down with Lou Ann Hammond, CEO, at the 2009 Los Angeles Auto show.

Audi is part of the global premium market, gaining sales in the United States. Where will Audi end up in the premium market this year, according to de Nyschen?

Does Audi see Hyundai as a competitor?

How do you sell a smaller car for more money in this market?

Audi has always been about diesel, yet they just brought out an electric vehicle, why?