Johan de Nysschen, VP, Audi of America

Johan de Nysschen, Executive Vice President, Audi of America, sat down with Lou Ann Hammond, CEO, at the 2009 Los Angeles Auto show.

Audi is part of the global premium market, gaining sales in the United States. Where will Audi end up in the premium market this year, according to de Nyschen?

Does Audi see Hyundai as a competitor?

How do you sell a smaller car for more money in this market?

Audi has always been about diesel, yet they just brought out an electric vehicle, why?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.