TodayApril 16, 2022

Johan DeNysschen leaving Audi of America for Infiniti immediately

Johan DeNysschen has stepped down from Volkswagen’s luxury unit, Audi, to become senior vice president of Nissan Motor Company in charge of the Infiniti division, and joins effective July 1, 2012. De Nysschen will be located at Infiniti’s new global headquarters in Hong Kong, which officially opened on May 22.

During DeNysschen’s reign as President of Audi of America (AOA), from 2005 to present, he took sales of AOA from 83,000 to 117,000 and exclusive dealer count from 92 to 156. More importantly, he took the Audi brand from a reputation of poor quality and reliability to a German brand to be reckoned with, whether it was BMW and Mercedes, or Cadillac.

Driving the Nation

Audi's YTD sales, courtesy of AOA

DeNysschen will have his hands full at Infiniti. Total Infiniti sales of 98,461 in 2011 were down 4.8 percent compared to the 103,411 unit’s sold during 2010. Conversely, Audi sales were up 16,000 unit’s, to 117,561, in 2011, compared to 2010.

Here is the last interview with Johan DeNysschen as President of Audi of America

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.