John Krafcik has been promoted to Acting President and Chief Executive Officer of the company. Krafcik sat down with me at the 2009 Chicago auto show.
I asked all the executives the same questions:
1. Are we looking at a fundamental downsizing of the industry?
2. What is the one thing that will capture the imagination and wallet of tomorrows buyer?
3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumers neck?
Krafcik also talked about the assurance program and how it was doing.