John Krafcik, President & CEO Hyundai North America, sat down with me on the Pacific Coast Highway in California and talked about Hyundai.

Hyundai was one of three manufacturers that increased sales in 2009. How did they do it?

Does Krafcik think they will increase marketshare in 2010? What does he think the total sales will be for the entire industry?

the Sonata is selling around $23,000. What made Hyundai decide to bring out a car that was so different from the core DNA of Hyundai?