Volkswagen of America was founded in 1955 and is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. VW owns 2.2% of the US marketshare.
Browning talks about the New Midsize Sedan (NMS) that VW says will be produced at the companys assemblv plant in Chattanooga, Tennessee. The NMS will be unveiled at the Detroit Auto Show (NAIAS) 2011 and it’s market introduction will take place in the third quarter of that year.
VW is rolling out it newest Jetta, which is cheaper than 2010’s model. The Jetta is Volkswagen’s top U.S. seller. Browning talks about the new Jetta, but to be fair he’s only been in the job for two weeks. Stefan Jacoby left this post as U.S. CEO to become Volvo Cars’ new chief executive in June, 2010.
Browning has worked at General Motors of Europe and Ford of Europe. What does he bring to VW of America that he learned from those experiences?