Jose Carlos da S. Pinheiro Neto, General Motors do Brasil, Vice President

Jose Carlos da S. Pinheiro Neto, General Motors do Brasil, Vice President is passionate about his job. Jose (Joe-say, not Ho-say like in Spanish) Pinheiro Neto (the third), has worked with General Motors do Brazil for 35 years. General Motors and Bosch created flex-fuel vehicles and showed them to Brazil. Pinheiro knew that this vehicle was needed; it would allow the customer to choose the fuel that fit their needs. Pinheiro is Brazilian, he speaks Portuguese, he used to be in Government Affairs for General Motors do Brasil. And he is a lawyer. With all that it still took almost 5 years to work a deal with the government to get flex-fuel vehicles into Brazil and a tax incentive in place.

90 percent of General Motors sales today are flex-fuel vehicles and Brazilian people are now able to choose the fuel, controlling the prices of ethanol (alcohol) and gasoline.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.

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