Kate Thompson, Ford Motor talks about the Taurus Sedan

Kate Thompson, Ford Motor Company Product Marketing, talks about the pricing, options, and competition of the Ford Taurus Sedan, in sunny and scenic, Auburn California.

  • New 2008 Ford Taurus, available this summer, starts under $24,000.
  • Taurus costs thousands less than comparably equipped Toyota Avalon and Chrysler 300.
  • The most powerful, refined, safest and roomiest Ford Taurus ever features a bold new design. The revamped interior offers command seating, plus best-in-class spaciousness and versatility.
  • All-wheel drive is now available for the first time on Taurus. An all-wheel drive equipped Ford Taurus starts at $25,845.  The only other vehicle in it’s competitive set to offer all-wheel drive is Chrysler 300 “ beginning at $30,250.
  • New Taurus follows the same product and pricing strategy that has seen the 3-year resale values of new Ford products improve by as much as 11 percentage points.
  • All-new 3.5-liter V-6 delivers 60 more hp (263 hp), mates to a new, smooth-shifting 6-speed transmission.  Available all-wheel drive and AdvanceTrac® electronic stability control provide confident ride and handling.
  • Commitment to Safety:  2008 Taurus offers standard Ford Safety Canopy side curtain air bags and improved side impact protection.  It has earned five-star ratings in all categories in NHTSA crash testing.
  • More Technology:  New standard audio input jack, wiper-activated headlamps and the Ford SYNC communications system (coming this fall) will help meet customers growing demands for convenience features.
  • About the Author:

    Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.

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