Kate Thompson, Ford Motor Company Product Marketing, talks about the pricing, options, and competition of the Ford Taurus Sedan, in sunny and scenic, Auburn California.

  • New 2008 Ford Taurus, available this summer, starts under $24,000.
  • Taurus costs thousands less than comparably equipped Toyota Avalon and Chrysler 300.
  • The most powerful, refined, safest and roomiest Ford Taurus ever features a bold new design. The revamped interior offers command seating, plus best-in-class spaciousness and versatility.
  • All-wheel drive is now available for the first time on Taurus. An all-wheel drive equipped Ford Taurus starts at $25,845.  The only other vehicle in it’s competitive set to offer all-wheel drive is Chrysler 300 “ beginning at $30,250.
  • New Taurus follows the same product and pricing strategy that has seen the 3-year resale values of new Ford products improve by as much as 11 percentage points.
  • All-new 3.5-liter V-6 delivers 60 more hp (263 hp), mates to a new, smooth-shifting 6-speed transmission.  Available all-wheel drive and AdvanceTrac® electronic stability control provide confident ride and handling.
  • Commitment to Safety:  2008 Taurus offers standard Ford Safety Canopy side curtain air bags and improved side impact protection.  It has earned five-star ratings in all categories in NHTSA crash testing.
  • More Technology:  New standard audio input jack, wiper-activated headlamps and the Ford SYNC communications system (coming this fall) will help meet customers growing demands for convenience features.