Kate Thompson, Ford Motor Company Product Marketing, talks about the pricing, options, and competition of the Ford Taurus. Keep an eye out for Rufus the dog at the end.

The 2008 Ford Taurus X shows how Ford is responding to the American family’s desire for vehicles that deliver more safety features and lifestyle-inspired functionality. It begins arriving in showrooms in late summer featuring bold styling, outstanding safety, more power, and versatility — along with a low starting price of $27,365 (including $750 destination and delivery).

Among the highlights:

All-new styling, inside and out — Features bold, distinctive new looks inspired by the Ford Edge, including its step-up headlamps and distinctive Ford three-bar chrome grille. The redesigned interior offers best-in-class versatility with Power Auto-Fold second-row seating (one-touch, flip-and-fold second-row seats that provide easy access to the third row). Available power liftgate offers more convenience.

All new Eddie Bauer series — Positioned between the SEL and Limited series, the Eddie Bauer delivers the look, content, and value that has proven successful with Explorer and Expedition. The Taurus X Eddie Bauer series includes a unique two-tone paint scheme, standard 18-inch, five-spoke aluminum wheels, wiper activated headlamps and an Eddie Bauer badge.

More powerful, more confident ride — All-new PZEV-certified 3.5L V6 engine with 30 percent more hp (263 hp) and smoother shifting standard six-speed transmission. Standard electronic stability control and available all-wheel drive provide a confident ride and handling in all weather conditions.