TodayApril 16, 2022

Kia Ray Concept at the 2010 Chicago auto show

2010 Chicago Auto Show, Chicago, IL – Kia Motors America (KMA) unveiled the Ray Plug-in Hybrid concept. Stephen J. Kosowski, Manager, Long Range Strategy & Planning, Kia Motors America

Designers and Engineers worked on the Kia Ray to give it reduced drag, touch-screen controls, drive-by-wire steering, “cool-glazing” solar glass and a lithium-polymer battery “ all possible indicators of future technology from Kia. As a plug-in hybrid, Ray is designed to reach driving distances of more than 50 miles using it’s electric motor on a single charge, and has a fuel economy rating of more than 202 miles per gallon, and has a total range of 746 miles.

Hybrid Architecture

The Ray Concept is designed to be powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kw electric motor. Depending on driving conditions, power is sent to the wheels from the gasoline engine, the electric motor, or both together. The Ray concept is front-wheel drive with a four-wheel independent suspension.

Exterior Dimensions
Length: 173.2 inches / 4,400 mm
Width: 72.8 inches / 1,850 mm
Height: 53.5 inches / 1,360 mm
Wheel base: 106.3 inches / 2,700 mm
Tires 195/50 R20 low-rolling resistance
Engine 1.4-liter Gamma 153-hp GDI engine / 78kw electric motor
Transmission CVT/ fixed ratio
Batteries Lithium-ion polymer
Top Speed 109 mph
Fuel Economy (Pure HEV Mode) 77.6 mpg
Fuel Economy (Plug-in HEV Mode) 202.3 mpg
Vehicle Range 746 miles
Cd 0.25
Steering By-wire

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.