Chicago Auto Show (CAS)

Michael Sprague is Vice President of marketing for Kia Motors America (KMA), previously working for Lincoln-Mercury.

I asked all the executives the same questions:

1. Are we looking at a fundamental downsizing of the industry?

2. What is the one thing that will capture the imagination and wallet of tomorrow’s buyer?

3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumer’s neck?