New York International Auto Show (NYIAS)

President and CEO of Lamborghini, Stephen Winkelmann unveils the Lamborghini Aventador Pirelli edition at a party during the New York Auto Show.

Back in 1963 automaker, Ferruccio Lamborghini turned to Pirelli, one of the finest tire makers for sports cars, for tires for his first car. The 350 GTV debuted as a prototype at the Turin Motor Show. Fast forward to 2015 at the Geneva Motor Show where the Lamborghini Aventador LP 700-4 Pirelli Edition debuted and then the Aventador LP 750-4 Superveloce with a new tire, the Pirelli P Zero Corsa.