Coming to America

Laura Soave, head of the Fiat brand for North America, talked about Fiat coming to America – again. The first Fiat 500s — Cinquecentos to my European friends — will begin rolling into 130 Chrysler dealerships early next year. That’s right, Chrysler. It is the best plan Sergio Marchionne has come up with, a Chrysler distributorship for the subcompact cars. And if the price of gas keeps going up Chrysler could pay the government back even sooner than they say.

The Fiat Cinquecento will start at $15,500.