TodaySeptember 27, 2021

Laura Soave, Fiat, at the 2010 Los Angeles auto show

Coming to America

Laura Soave, head of the Fiat brand for North America, talked about Fiat coming to America – again. The first Fiat 500s — Cinquecentos to my European friends — will begin rolling into 130 Chrysler dealerships early next year. That’s right, Chrysler. It is the best plan Sergio Marchionne has come up with, a Chrysler distributorship for the subcompact cars. And if the price of gas keeps going up Chrysler could pay the government back even sooner than they say.

The Fiat Cinquecento will start at $15,500.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.