Mark Templin, Mark Templin group vice president and general manager of Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc. and recently appointed general manager, Lexus Product Marketing Planning Division, Toyota Motor Corporation (TMC), and Paul Williamsen, National Manager, Lexus International Training at Toyota Motor Corporation, talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about Lexus’s Advanced Research vehicle.
The Federal Highway Administration’s website says it succinctly, “Motor vehicle crashes are the leading cause of death among Americans 1-34 years old. According to the U.S. Department of Transportation, the total societal cost of crashes exceeds $230 billion annually. Contributing to the death toll are alcohol, speed, and various other driver behaviors plus the kinds of vehicles people drive and the roads on which they travel.”
Templin, and Lexus, are concerned about those statistics and, “we’re concerned about safey. Here in the United States, in 2011, 32,000 people lost their lives to car accidents. For teenagers, it’s the number one cause of death and one out of six fatalities, or accidents, is caused by distracted driving.”
Is Lexus’s goal autonomous vehicles? Not so much, says Williamsen, “Part of the research we do is into a broad category of research what we do is Intelligent Transportation Systems. The production vehicle behind us (2013 LS600hl) has the most advanced active safety technology of any vehicle on the road, on it.”
Is Lexus working the Government, and other entities, to bring this technology to market?