TodayApril 16, 2022

Lincoln Black label exclusive bespoke themes on Driving the Nation

Janet Seymour, Black Label, Colors and materials design manager, Lincoln Black Label, talked to Lou Ann Hammond, CEO, Driving the Nation, what could be the first bespoke option for Lincoln vehicles.

Only six states offer it so far, and only 32 car dealers in those six states offer it, but soon, the Nation will get the ultra-lux service offered by Lincoln called Black Label.

What is Black Label? Why is it called Black Label? Which vehicles will be sold as Black label?

We know there are four themes, trim levels, the vehicles come: Indulgence, Oasis, Modern Heritage and Center Stage. What is the extra cost for the trim levels?

What are the special services received by a Black label customer? Is this Lincoln’s first stab at bespoking their luxury brand?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.