Janet Seymour, Black Label, Colors and materials design manager, Lincoln Black Label, talked to Lou Ann Hammond, CEO, Driving the Nation, what could be the first bespoke option for Lincoln vehicles.

Only six states offer it so far, and only 32 car dealers in those six states offer it, but soon, the Nation will get the ultra-lux service offered by Lincoln called Black Label.

What is Black Label? Why is it called Black Label? Which vehicles will be sold as Black label?

We know there are four themes, trim levels, the vehicles come: Indulgence, Oasis, Modern Heritage and Center Stage. What is the extra cost for the trim levels?

What are the special services received by a Black label customer? Is this Lincoln’s first stab at bespoking their luxury brand?