North American International Auto Show (NAIAS), Detroit, MI – Tom Loveless is vice president, sales at Kia Motors America (KMA), hailing from Daimler Chrysler. Michael Sprague is vice president, marketing for Kia Motors America (KMA), previously working for Lincoln-Mercury.

Loveless and Sprague sat down with me at the 2009 Detroit auto show to talk about how KIA will market in these difficult times.  They talk about the difficult times ahead, and the 2010 Kia Soul.