Mark Barnes, VW, at the 2009 Chicago auto show

Mark Barnes is Chief Operating Officer for Volkswagen of America.

I asked all the executives the same questions:

1. Are we looking at a fundamental downsizing of the industry?

2. What is the one thing that will capture the imagination and wallet of tomorrow’s buyer?

3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumer’s neck?

About the Author: Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive. She is a guest contributor for Via Corsa magazine and Vicarious magazine.