Mark Fields, COO, Ford Motor Company on Driving the Nation

Mark Fields, COO, Ford Motor Company on Driving the Nation

Los Angeles, CA – Mark Fields, Chief Operating Officer, Ford Motor Company, talked to Lou Ann Hammond, CEO,, about how critical California is to Ford Motor Company.

Ford brought the Flex out to what would seem to most mild sales. But to Ford, those sales were critical because they were in California, a territory Ford wants a bigger hold of in terms of sales. What is Ford known as in California? How are they changing that stereotype?

California’s ethnic group is growing. According to the U.S. Census Bureau White will make up 39 percent of California (compared to 63 percent over the Nation) and Hispanics will make up 38 percent of California (compared to 17 percent over the Nation). Over 43 percent of homes in California speak a language other than English (compared to 20 percent Nationwide). How will Ford market to this diverse market?

About the Author:

L ou Ann Hammond has a work history in the energy and transportation field. Starting with Chevron Corp. in finance and accounting from 1978 to 1986. Hammond was exposed to the accounting, selling, management, and transportation of petroleum and all the alternative energies Chevron explored for during the turbulent 1970s. Hammond is the founder and owner of the first privately owned automobile website Carlist is the longest running used car database, since 1986, even prior to the Internet. Hammond's most recent website,, covers a broader range of subjects than solely the automotive or the energy industry. Driving the Nation encompasses both automotive and energy issues to show the audience how dependent we are on both. Hammond's varied background in the petroleum and automotive industry gives her an analyst insight into the myriad levels of automobile and energy topics.