TodayApril 16, 2022

Mark Fields, Ford Motor Company, on the Ford Fiesta

Mark Fields is executive vice president, Ford Motor Company, and president, The Americas.

Back in 2004 I wrote an article on Fields when he was put in charge of Fords Premier Auto Group (PAG).

Back then Ford’s President and COO, Nick Scheele, said of Fields, “Mark is adept at bringing people together and helping them reach consensus. He is also respectful of different cultures. We saw it in Argentina and Japan and we are seeing it in Europe. He is a great visionary and a strong leader.”

According to Fields in 2004, “I am looking for the intelligent commonality both vertically and horizontally within brands and across brands as makes business sense. This should improve relevance of products to brands. The aim is not to tame our brands, but to teach them to hunt together as a pack – a pack backed by the global might of Ford. We need to find the “fit” between different cultures.”

When you listen to Fields talk today the goal is the same, to find commonality in parts and production, to eliminate extra cost, to be globally “world-class”.

Now, Fields talks about bringing small cars to the United States, something they haven’t done in decades.  Who is the competition? Will Ford be able to make a profit on small cars?

Fields has been with Ford for twenty years now. What is the change that he sees happening, “very rapidly”

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.