General Motor’s Mark Reuss, on dealers, incentives & the UAW

2010 North American International Auto Show (NAIAS), Detroit, MI  – Mark Reuss, President of GM North America at the 2010 NAIAS

How much are you pulling back at the National Automobile Dealer Association (NADA) meeting in Orlando? Reuss and Ed Whitacre have talked to the dealers this year.

The UAW are not only your workers, but they are your second largest investors/owners. Has that changed your relationship with them?

how do you become profitable and earn market share without incentives?

Reuss says it has been a tough, tumultuous year since returning from bankruptcy and that it hasn’t been a prefect process.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.