Mark Reuss is the Executive Vice President of Global Product Development, Purchasing & Supply Chain. Reuss talked to Lou Ann Hammond, CEO, Driving the Nation at the 2014 North American International Auto Show (NAIAS) about dropping the Chevrolet brand in Europe. Chevy has made traction in Europe, so what happens when a European wants a Chevy Corvette in Europe. Will Opel be able to take care of the warranty and service if they get one?
There are some sales in Asia right now, but General Motors needs a right-hand car to be successful. Will General Motors be able to start producing right-hand vehicles for that market? What does Reuss think about General Motors breaking into the Japanese market?