New York International Auto Show (NYIAS)
The trend is towards SUVs, and the Trident has unveiled its luxury SUV at the New York International Auto Show (NYIAS). The Italian sports car maker has just shown its competitive edge with this luxury SUV.
Named for the warm Mediterranean wind, the Levante will be anything but warm or subtle, “With total commitment and determination to deliver the best and once again the ‘absolute opposite of ordinary’, we present this genuine new member of the Maserati family – Levante, like nothing else out there” stated Harald J. Wester, CEO of Maserati at the North American debut.
Maserati is part of the Fiat-Chrysler group, but Maserati continues to set itself apart, producing the Levante at the Mirafiori plant in Turin, Italy. Maserati understands its luxury brand heritage and will offer two packages: Luxury Package and Sport Package. Each package can be personalized with a variety of options and enhancements to the exterior and interiors of the new Levante.
Maserati says the Levante can be equipped with the optional and highly exclusive Zegna Luxury Package that combines premium Italian leather with bespoke silk from Ermenegildo Zegna, made in Trivero by the Zegna wool mill with a patented process. The Zegna Luxury Package is an upgrade of the full Leather option and is available only as an option within the Luxury Package. Three different color combinations of leather/silk and contrasting stitching in tan, red or black distinguish the interiors.
The U.S. market launch is planned for late summer (September 2016) with a starting price of $72,000 for the 345 horsepower (Levante) and $83,000 for the 424 horsepower (Levante S) model (not including destination and delivery). Unfortunately, you will need to wait a little longer; the Levante will not be available in the Maserati showroom till April.