Maserati’s CEO, Harald Wester, on marketshare and brand loyalty on Driving the Nation

At the 2013 Los Angeles auto show Mr. Harald J. Wester, Chief Executive of Maserati GB Ltd. and Chief Executive of Alfa Romeo at Fiat S.p.A, talked to Lou Ann Hammond, CEO, Driving the Nation about marketshare and brand loyalty and the new Maserati Ghibli.

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About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and the Concept Car of the Year, and former member of the North American Car and Truck of the Year #NACTOY. She is a guest contributor for Via Corsa magazine and Vicarious magazine.