TodayOctober 24, 2021

Maserati’s CEO on marketshare and brand loyalty

2013 Los Angeles auto show

At the 2013 Los Angeles auto show Mr. Harald J. Wester, Chief Executive of Maserati GB Ltd. and Chief Executive of Alfa Romeo at Fiat S.p.A, talked to Lou Ann Hammond, CEO, Driving the Nation about marketshare and brand loyalty and the new Maserati Ghibli.

When we were in Shanghai and there was a question about making an electric Maserati. Will that happen?

What makes Maserati different?

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Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.