Mercedes-Benz M-class high gear road rally

Mercedes-Benz M-class high gear road rally

Mercedes-Benz Shifts Into High Gear In Coast-To-Coast M-Class Tour

Mercedes-Benz USA (MBUSA) is taking one of its newest vehicle line-ups directly to the drivers of America for it’s best, broadest, most extensive event tour yet, the M-Class Road Rally. Stopping in a total of 37 cities and bringing the thrill of Mercedes-Benz to approximately 57,000 people, the M-Class Road Rally Tour provides an exciting test drive environment, free of sales pressure and creates a relevant lifestyle experience commensurate with Mercedes-Benz ownership.

The M-Class Road Rally first revs up in San Francisco from April 22-24. When the Rally culminates at its finish line in early August, tens of thousands of prospective M-Class buyers will have had a thorough orientation of the Mercedes-Benz brand and first-hand experience with the performance of one of it’s most exciting line of vehicles, the all-new M-Class.

“The M-Class Road Rally is our most thrilling, comprehensive national tour to date, stopping in 37 cities, coast-to-coast. The Rally will literally bring in tens of thousands of people to continue, relive or discover their fascination with Mercedes-Benz, ” said Michelle Cervantez, vice president of marketing for MBUSA. “The M-Class driver has a lot in common with the M-Class it’self – sporty, stylish, focused and different from their peers.We encourage all drivers in the areas where the Rally will be visiting to come and see what the excitement is all about. ”

The events feature the M-Class product line of sport-utilities, which will be on-location for test drives on a variety of challenging courses that simulate real-world, on-road driving conditions. This will demonstrate the unparalleled combination of performance, handling, and safety available throughout the M-Class model line.

The M-Class Road Rally will consist of three tours happening simultaneously from April 22nd through August 7th: a national tour of major metropolitan areas and two regional tours. Each event will feature a luxury tent furnished comfortably chic by Pottery Barn. Other tour partners include Harman/Kardon, KitchenAid, Michelin, Dr. Perricone, Saks Fifth Avenue, SIRIUS Satellite Radio, Smashbox, and Voss Water.Each will provide added lifestyle elements on the tour that reflect the M-Class lifestyle for guests to enjoy.

When the original Mercedes-Benz M-Class first arrived seven years ago, it started a new trend in the luxury light trucks segment which inspired the auto industry to shift toward SUVs that rode more like a car than a truck. Virtually the only sport utility at the time with a four-wheel independent suspension, the original M-Class was one of the first line of vehicles to be designed from the ground up, rather than based on an existing truck platform.

By | 2017-03-22T08:08:16+00:00 May 25th, 2005|Categories: Automobiles and Energy, Mercedes-Benz, Racing|Tags: , , , |0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and the Concept Car of the Year, and former member of the North American Car and Truck of the Year #NACTOY. She is a guest contributor for Via Corsa magazine and Vicarious magazine.

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