TodayApril 17, 2022

Mercedes-Benz M-class high gear road rally

Coast-To-Coast M-Class Tour

Mercedes-Benz USA (MBUSA) is taking one of its newest vehicle line-ups directly to the drivers of America for it’s best, broadest, most extensive event tour yet, the M-Class Road Rally. Stopping in a total of 37 cities and bringing the thrill of Mercedes-Benz to approximately 57,000 people, the M-Class Road Rally Tour provides an exciting test drive environment, free of sales pressure and creates a relevant lifestyle experience commensurate with Mercedes-Benz ownership.

The M-Class Road Rally first revs up in San Francisco from April 22-24. When the Rally culminates at its finish line in early August, tens of thousands of prospective M-Class buyers will have had a thorough orientation of the Mercedes-Benz brand and first-hand experience with the performance of one of its most exciting line of vehicles, the all-new M-Class.

“The M-Class Road Rally is our most thrilling, comprehensive national tour to date, stopping in 37 cities, coast-to-coast. The Rally will literally bring in tens of thousands of people to continue, relive or discover their fascination with Mercedes-Benz, ” said Michelle Cervantez, vice president of marketing for MBUSA. “The M-Class driver has a lot in common with the M-Class itself – sporty, stylish, focused, and different from their peers. We encourage all drivers in the areas where the Rally will be visiting to come and see what the excitement is all about. ”

The events feature the M-Class product line of sport-utilities, which will be on-location for test drives on a variety of challenging courses that simulate real-world, on-road driving conditions. This will demonstrate the unparalleled combination of performance, handling, and safety available throughout the M-Class model line.

The M-Class Road Rally will consist of three tours happening simultaneously from April 22nd through August 7th: a national tour of major metropolitan areas and two regional tours. Each event will feature a luxury tent furnished comfortably chic by Pottery Barn. Other tour partners include Harman/Kardon, KitchenAid, Michelin, Dr. Perricone, Saks Fifth Avenue, SIRIUS Satellite Radio, Smashbox, and Voss Water. Each will provide added lifestyle elements on the tour that reflect the M-Class lifestyle for guests to enjoy.

When the original Mercedes-Benz M-Class first arrived seven years ago, it started a new trend in the luxury light trucks segment which inspired the auto industry to shift toward SUVs that rode more like a car than a truck. Virtually the only sport utility at the time with a four-wheel independent suspension, the original M-Class was one of the first lines of vehicles to be designed from the ground up, rather than based on an existing truck platform.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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