Michael Sprague, KIA, at the 2009 Chicago auto show

Michael Sprague, KIA, at the 2009 Chicago auto show

Michael Sprague is Vice President of marketing for Kia Motors America (KMA), previously working for Lincoln-Mercury.

I asked all the executives the same questions:

1. Are we looking at a fundamental downsizing of the industry?

2. What is the one thing that will capture the imagination and wallet of tomorrow’s buyer?

3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumer’s neck?

By | 2017-03-22T08:05:52+00:00 February 12th, 2009|Categories: 2009 Chicago Auto show, Automobiles and Energy, Automotive executives, Kia, Video, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.