Michael Sprague, KIA, at the 2009 Chicago auto show

Michael Sprague is Vice President of marketing for Kia Motors America (KMA), previously working for Lincoln-Mercury.

I asked all the executives the same questions:

1. Are we looking at a fundamental downsizing of the industry?

2. What is the one thing that will capture the imagination and wallet of tomorrow’s buyer?

3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumer’s neck?

By | 2017-03-22T08:05:52+00:00 February 12th, 2009|Categories: 2009 Chicago Auto show, Automobiles and Energy, Automotive executives, Kia, Video, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.