Michael Sprague is Vice President of marketing for Kia Motors America (KMA), previously working for Lincoln-Mercury.
I asked all the executives the same questions:
1. Are we looking at a fundamental downsizing of the industry?
2. What is the one thing that will capture the imagination and wallet of tomorrow’s buyer?
3. The car used to be a symbol of freedom and status. Has the car become a burden around the consumer’s neck?