Michelin Green X at the 2009 Detroit auto show

Michelin Green X at the 2009 Detroit auto show

Clermont-Ferrand, France & North American International Auto Show (NAIAS), Detroit, MI – Florent Ménégaux is the head of Michelin Groups passenger car and light truck tire product line.  Ménégaux talked to me about the Latitude tires in France, and introduced the latest Michelin innovation, the Michelin Energy Saver Green X All-Season tire at the 2009 Detroit auto show.

Michelin’s booth was designed as a gas station with Michelin Green X tires surrounding the event. Michelin says “that regardless of the vehicle they own or the way they drive, there is a MICHELIN tire that will maximize their vehicles fuel economy, lower CO2 emissions and continue to provide leading performances. For carmakers, it means that MICHELIN green tires will enable them to achieve a portion of their fuel economy and greenhouse-gas reduction requirements.”

Bib, the Michelin mascot came out at the end. It was eleven years ago that Michelin created Challenge Bibendum, the alternative energy and technology event.

By | 2017-03-22T08:05:52+00:00 February 6th, 2009|Categories: Automobiles and Energy, Fuel economy, Technology, Tires, Video, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.