Berlin, Germany “ Pete Selleck, 55, has been with Michelin for 29 years. He has served as president of Michelins global Truck Tire business since January 2006. Pete Selleck will return to Greenville, S.C., from Michelins global headquarters in Clermont-Ferrand, France, to become Michelins North America Chairman.

I met up with Selleck at the 2011 Challenge Bibendum where Michele Rollier, outgoing CEO of Michelin, had said that one of the goals of the Challenge Bibendum, and Michelin, should be the reduction of raw materials. How is Michelin going to reduce raw materials when they produce a tire? What can be taken out and still have the same amount of safety and traction?

What is the cost of an X1 compared to a retreaded X1?

What is the most expensive part of a tire? How much of the production of a tire is dependent on nanotechnology?

What percentage of Michelin’s business is truck tires?