TodayApril 16, 2022

MINI’s chief motorer Jim Mcdowell on brand loyalty MTTS

MINI takes the States

Jim McDowell loves to say he is the Chief motorer of MINI, but he is stepping down. In what will be the last auto show as MINI”s chief motorer McDowell talked about MINI, the brand, the cult following and marketshare versus brand loyalty for the MINI brand.

McDowell has been clever and unique in his role as Chief Motorer. An iconic “non-corporate” leader McDowell has been at the Mini takes the States and been empathetic to the customer. Is this the brand loyalty he talks about?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.