MINI’s chief motorer Jim Mcdowell on brand loyalty on Driving the Nation

Jim McDowell loves to say he is the Chief motorer of MINI, but he is stepping down. In what will be the last auto show as MINI”s chief motorer McDowell talked about MINI, the brand, the cult following and marketshare versus brand loyalty for the MINI brand.

McDowell has been clever and unique in his role as Chief Motorer. An iconic “non-corporate” leader McDowell has been at the Mini takes the States and been empathetic to the customer. Is this the brand loyalty he talks about?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and the Concept Car of the Year, and former member of the North American Car and Truck of the Year #NACTOY. She is a guest contributor for Via Corsa magazine and Vicarious magazine.