When Mopar ruled the tracks and streets
The new book looks at Chrysler’s part in the muscle car performance wars – Mopar Muscle, by Robert Genat, is as stylish, powerful, and exciting as the cars themselves.
When Chrysler introduced the first of it’s famed 300 “letter series” in 1955, they designed a stylish, sporty car, added a potent Hemi engine, and gave birth to the American muscle car.
The C-300s combination of style and performance put the Mopar brand ahead of its competitors in the postwar performance race. When that competition turned to out-and-out muscle-car war in the factories of Detroit during the 60s, Chrysler was well-positioned to build the most outrageous cars of an outrageous era.
The Charger, Hemi Cuda, Road Runner, Superbird, and Challenger T/A dominated the drag strips as well as the NASCAR ovals of the era – with their vibrant colors and bold stripes, they ruled the streets, drive-ins and parking lots, too. Nothing was cooler than Mopar muscle, the fastest, baddest, most bodacious machines to tear up American pavement. And 50 years later, they still rule, from the audacious Viper to the red-hot Neon SRT-4.
Mopar Muscle is a gorgeously illustrated tribute to these cars, studded with color photographs of these amazing machines and their evolution from two-and-one-half-ton behemoths into nimble, high-performance sport compacts. Full of rich detail and stories of the personalities behind the automobiles, it is a must-have feast for all muscle car fans.
Fifty Years: Dodge, Plymouth and Chrysler Performance
Robert Genat, with photographs by David Newhardt
Foreword by Tom Gale
Retail price: $50.00 ($75.00 in Canada)
Jacketed hardcover / 10 ½ x 12 / 352 pages / 350 color, 25 black-and-white photos
Available at fine bookstores everywhere, from MBI Publishing Company at 800-826-6600, or from www.motorbooks.com
About the Author
Robert Genat of Encinitas, Calif. grew up in Detroit with a passion for cars. He worked at Ford Motor Company for 13 years as a body designer, and at Nissan Performance Technology Inc., where he developed computer applications for the design of Nissan’s GTP racecars.
In the past decade, Genat has had 28 books, five calendars, and more than 100 magazine articles published. To get information and photos for these projects, he has flown on and off the deck of an aircraft carrier, plunged beneath the surface of the Pacific Ocean in a nuclear submarine, sped down a drag strip at more than 100 miles per hour, flown in a police helicopter, and sat in on numerous patrol car ride-along. Genat’s photos have appeared in such publications as Newsweek and the Los Angeles Times, and his corporate clients include Buick, Pontiac, and BMW.
Among Genat’s award-winning books is The Birth of Hot Rodding, Hemi: The Ultimate American V-8, American Drag Racing, Lowriders, Funny Cars, and The American Car Dealership. In addition to being a member of The American Auto Racing Writers & Broadcasters Association (AARWBA), he is also a member of the Motor Press Guild and is on the advisory board for the American Hot Rod Foundation.
About the Photographer
David Newhardt has been photographing automobiles since 1986. He worked for several years at Motor Trend magazine as a staff photographer and feature editor and is the author of Mustang Milestones, Mustang 1964 ½ -1973, and many other titles.
Newhardt was the photographer on Thunderbird: Fifty Years, Corvette: Fifty Years, Mustang: Forty Years, and the American Muscle Car Calendar. Among his photographic clients are the Chrysler Corporation, Ford Motor Company, General Motors, United Airlines, the Robb Report, and Automobile Magazine, among others.
Newhardt is a member of the Motor Press Guild and has won an International Automotive Media Award for his photography in Corvette: Americas Sports Car. He currently lives in Pasadena, Calif.