Moray Callum, Design director, Ford, North American cars, talks about how Ford decides which colors to use for Ford’s cars. What research is done, how much is vehicle specific and how much is age specific. What is the wackiest color he has ever seen on a car? What is Ford looking at for Ford’s future colors on their cars? What Callum will pay most attention to in the future and when will his first production car come out?
Moray Callum, Design director, Ford, North American cars
About the Author: Lou Ann Hammond
Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive. She is a guest contributor for Via Corsa magazine and Vicarious magazine.