2007 Chicago Auto Show

Moray Callum, Design Director, Ford, North American cars, talks about how Ford decides which colors to use for Ford’s cars.

What research is done, how much is vehicle specific, and how much is age-specific.

What is the wackiest color he has ever seen on a car? What is Ford looking at for Ford’s future colors on their cars? What Callum will pay the most attention to in the future and when will his first production car come out?

At the 2007 Chicago, Ford designer Moray Callum discusses the styling of the 2008 Ford Taurus. The full-size sedan was formerly known as the Ford 500 has a unique sense of style,” says Moray Callum, director, Ford Car Design.