NAIAS – Small pickups are big – Ford Ranger

The last time the United States saw the Ford Ranger was in 2011, but Ford is reviving the compact pickup game, taking on the Chevy Colorado, GMC Canyon, Toyota Tacoma, and Honda Ridgeline. The segment is big and just got bigger.

Ford didn’t announce the price, but you can expect it to be very competitive to the Colorado, which runs around $20,000 and the Toyota Tacoma, which runs supreme in California, selling over 27,000 units in the first nine months of 2017 in California. Compare that to the Ford F-Series, which sold almost 42,000 units in the first three quarters of 2017 in California, over 896,000 F-Series were sold in the United States in 2017. The Chevy Colorado is second in sales in California in the compact pickup segment, and Ford wants to get into the game. The midsize segment has grown 83% since 2014, with 452,000 trucks sold in 2017. To say this division is hot is an understatement.

Today’s Ranger is designed for today‚Äôs midsize truck buyer, delivering more utility, capability, and technology for those who need to blend city living and driving with the art of making a living. The Ranger buyer is not an F-Series buyer, less the construction type, more the gardening crew type in California.

Ford’s new Ranger will be powered by a 2.3-liter turbocharged EcoBoost engine, 10-speed automatic transmission, direct fuel injection, a twin-scroll turbocharger and 16-valve design. We were not given horsepower when the vehicle was revealed, but the same engine is used on the Ford Mustang, Ford Focus RS, and the Lincoln MKZ.