NAIAS – Small pickups are big – Ford Ranger

The last time the United States saw the Ford Ranger was in 2011, but Ford is reviving the compact pickup game, taking on the Chevy Colorado, GMC Canyon, Toyota Tacoma, and Honda Ridgeline. The segment is big and just got bigger.

Ford didn’t announce the price, but you can expect it to be very competitive to the Colorado, which runs around $20,000 and the Toyota Tacoma, which runs supreme in California, selling over 27,000 units in the first nine months of 2017 in California. Compare that to the Ford F-Series, which sold almost 42,000 units in the first three quarters of 2017 in California, over 896,000 F-Series were sold in the United States in 2017. The Chevy Colorado is second in sales in California in the compact pickup segment, and Ford wants to get into the game. The midsize segment has grown 83% since 2014, with 452,000 trucks sold in 2017. To say this division is hot is an understatement.

Today’s Ranger is designed for today’s midsize truck buyer, delivering more utility, capability, and technology for those who need to blend city living and driving with the art of making a living. The Ranger buyer is not an F-Series buyer, less the construction type, more the gardening crew type in California.

Ford’s new Ranger will be powered by a 2.3-liter turbocharged EcoBoost engine, 10-speed automatic transmission, direct fuel injection, a twin-scroll turbocharger and 16-valve design. We were not given horsepower when the vehicle was revealed, but the same engine is used on the Ford Mustang, Ford Focus RS, and the Lincoln MKZ.

2019 Ford Ranger models

entry-level XL

mid-level XLT – Advanced driver-assist technologies include standard Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, as well as a Reverse Sensing System and class-exclusive Blind Spot Information System with trailer coverage.

Lariat trim series – with available Chrome and Sport appearance
Nav is standard
Advanced driver-assist technologies includes as standard Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, a Reverse Sensing System and class-exclusive Blind Spot Information System with trailer coverage, Pedestrian Detection, and Adaptive Cruise Control.

FX Off-Road
packages – introduces Ford’s all-new Trail Control technology. This technology is similar to cruise control for the highway but designed for low-speed, rugged terrain; Trail Control takes over acceleration and braking (sets and maintains low speed and doesn’t disengage when you brake) – sending power and braking to each wheel, allowing the driver to focus on steering. If you want to disengage the brake, you can use the plus or minus buttons.

The FX Off-road package also includes a Terrain Management System similar to that of the F-150 Raptors. It includes four distinct drive modes – normal; grass, gravel and snow; mud and ruts; and sand. The system can shift on the fly to automatically change throttle responsiveness, transmission gearing, and vehicle controls to tailor traction, driveability, and performance to any given terrain or weather condition.

FX Off-Road Super Cab

FX Off-Road Super Crew Cab

Ford Ranger comes in both 2WD and 4WD models, and the Ranger four-wheel-drive versions feature 2-high, 4-high and 4-low.

Colors for the 2019 Ford Ranger
White Platinum, Shadow Black, Saber, Oxford White, Magnetic White, Lightning Blue, Ingot Silver, and Hot Pepper Red

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.

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