TodayApril 16, 2022

Oliver Ganser, BMW’s Product Strategy Manager on the 2013 BMW 3-Series

Oliver Ganser, Product Strategy & Market Research Manager, BMW of North America showed off the all new 3-Series to Lou Ann Hammond, CEO, in beautiful Monterey Aquarium.

BMW has sold over 12.5 million 3-Series! We are now in Monterey Bay to drive the sixth generation of the 3-Series.
According to BMW’s press release:

The 2012 328i Sedan will be priced from $35,795 while the 2012 335i Sedan will be priced from $43,295. Both prices include $895 destination and handling.

Both the 328i Sedan with it’s TwinPower Turbo four-cylinder engine and the 335i, featuring BMWs TwinPower Turbo 3.0-liter inline six will be available in a trio of trim and equipment variants “ the Sport Line, Luxury Line and Modern Line. Some of the new infotainment in the BMW includes a 6.5-inch central display with iDrive controller, Bluetooth connectivity, USB/iPod interface, 8-Speed Automatic Transmission, Automatic Start/Stop, Dynamic Driving Control with ECO PRO Mode and Brake Energy Regeneration.

Watch the video as we go around Laguna Seca, tour the Monterey Bay and talk to Oliver Ganser about the differences between the generations.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.