TodayApril 16, 2022

Peter Schreyer, Kia’s Chief car designer

Designing a car

Peter Schreyer is a legend in the automobile design business. He began studying design in 1975 and spent most of his time creating for Audi and Volkswagen. It was a coup for Kia to get Schreyer to become the Chief car designer for Kia Motor Corporation in 2006.

Schreyer talks to Lou Ann Hammond, CEO,, about design for Kia. How does Schreyer start a design? We used the refreshed Kia Optima as an example of how one refreshes a car.

Do they add lines, or subtract lines when refreshing a car?

In the 21st century, fuel economy is a big motivator. How does Schreyer take that into account while still emoting passion in the design?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.