TodayApril 16, 2022

Peter Schwarzenbauer, President and CEO of Porsche

Chicago auto show

I interviewed Peter Schwarzenbauer, President and CEO of Porsche Cars North America Inc., at the 2008 Chicago auto show, and just weeks later it was announced he would be the new board member for marketing and sales at Audi AG as of April 1, 2008. This may be the last interview Schwarzenbauer gave as President and CEO of Porsche Cars North America.

Schwarzenbauer became the head of this most important Porsche subsidiary at the beginning of 2003.  “Peter Schwarzenbauer is well-known for his sales expertise and in particular has an excellent understanding of the North American market. We want to grow strongly there in the coming years”, said Rupert Stadler concerning this appointment.

Schwarzenbauer was born on 19 October 1959 in the Bavarian town of Weissenburg. He went to school in Munich and in Nova Friburgo (Brasil). After successfully completing his business management studies in Munich, he began his career at BMW. In 1994 he moved to Porsche AG to be Head of Sales for Germany. Two years later he became Head of Marketing. In 1997, Schwarzenbauer became Managing Director of Porsche Ibérica S.A. in Madrid.  At the beginning of 2003, he took on the leadership role at Porsche Cars North America. Schwarzenbauer is married and has a son.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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